Mission

The Mediterranean Foods Alliance provides consumers with the knowledge, cooking tips, and support necessary to follow this gold-standard dietary pattern. Med Mark is the tool to help shoppers find Mediterranean-style foods.

Overall:
To bring the healthy pleasures of Mediterranean Diet into more homes, schools, restaurants – in short, all places Americans eat.

Consumer:
To help more people eat the healthy Mediterranean Diet by:

· Educating shoppers about the foods included in the traditional Mediterranean Diet
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· Making the Mediterranean Diet easy and desirable

Health Professionals:
To provide resources for doctors, RDs, and other health professionals so they can more effectively promote healthy eating.

Media:
To help journalists write accurate and compelling stories abou the traditional foods of the Med diet and their health benefits.

Industry:
To support food companies and retailers who promote and align themselves with the Mediterranean Diet.